How Aurabellas Was Born

Aurabellas didn’t start as a business — it started as a deeply personal journey.

A message from Founder Hannah Dellorfano.

Growing up, I struggled with painful, persistent skin issues that affected not just my appearance, but my confidence, my self-worth, and how I showed up in the world. There were so many days I didn’t want to leave the house. I would stand in front of the mirror, defeated, wondering why nothing seemed to work — why my skin felt like a constant battle. I learned how to hide behind makeup, avoid photos, and downplay how much it hurt, even when I was crumbling inside.

But even on those really hard days, something in me refused to give up. I showed up for myself, over and over again. I started learning everything I could about skin health, products, and ingredients. I became my own experiment — trying treatments, researching obsessively, listening to my body, and rebuilding my skin (and my confidence) from the inside out.

It wasn’t easy. It was slow, messy, and at times, isolating. But it changed me. And it sparked something I’ll never forget:
I never wanted another person to go through this journey alone.

That’s when I knew this wasn’t just personal — it was my purpose.

My path took me from upstate New York to the vibrant beauty world of Manhattan, where I had the privilege of not only working with incredible clients but also training and mentoring other estheticians. I learned the industry inside and out from high-end treatments to the power of real human connection in this work, But something in me kept pulling toward something softer… something more intentional… something mine.

Eventually, I followed that calling all the way to St. Augustine, Florida — a place that instantly felt like home. It was here that AuraBellas was born.

The name itself is a blend of “aura” — your inner light, your energy, your essence — and “bella” — the beauty that already lives within you. AuraBellas isn’t just a skincare studio. It’s a safe space. A healing space. A place where you’re seen, cared for, and guided by someone who’s been exactly where you are.

My mission is simple:
To help women feel confident, radiant, and at peace in their skin — because when you feel good, you move through the world differently. And you deserve that.

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